South Carolina Value-Add Multifamily Portfolio: Myrtle Beach, Rock Hill & Greenville

Broad Creek Capital, in partnership with Springer Capital, acquired a large-scale multifamily portfolio across South Carolina’s fastest-growing markets. Renovations and rebranding are well underway, with upgraded communities demonstrating strong demand and positive leasing momentum.

South Carolina has emerged as one of the most dynamic housing markets in the Southeast, fueled by steady population inflows, expanding employment, and relative affordability compared to coastal peers. These fundamentals have sustained strong demand for rental housing, even as new construction has moderated.

In 2024, Broad Creek Capital, together with Springer Capital, acquired a portfolio of eight multifamily communities totaling more than 2,100 units across Myrtle Beach, Rock Hill, and Greenville. The properties occupy strategic locations within supply-constrained submarkets, and our investment strategy centers on comprehensive renovations, operational upgrades, and the enhancement of resident amenities.

Over the past year, the portfolio has made significant progress. Renovations are advancing community by community, with several now fully completed and others well into their transformation. Upgraded units are being quickly absorbed, concessions have largely been eliminated, and new branding across the portfolio has repositioned these assets as high-quality, desirable places to live.